Review of the first Alumni&Co Business Insights: "The future of TV by ProSiebenSat1 PULS4 ":


Kategorie: General

The first Alumni & Co Business Insights with Marco Glöckl, Christian Moser and Beatrix Balzer-Wacek from ProSiebenSat1 PULS4 were all about advertising and selling in the medium of television.

Alumni&Co Business Insights #1

How can TV consumption be measured, where does the television industry develop, what can advertisers derive from these figures and what new advertising formats can we expect on television in the upcoming years? Sales Director Marco Glöckl and TV researcher Christian Moser brought along many interesting facts:

The participants were given a first impression of how TV is measured and that the generally dreaded streaming is not necessarily in competition with classical television. Through practical examples as well as time for individual questions and answers, the subject matter became more tangible to the participants, and the challenges that television brings along. Beatrix Balzer-Wacek rounded off the evening with information from the perspective of the HR department of an innovative and pulsing media company.

Many thanks to ProSiebenSat.1 PULS 4. It was a very interesting insight into the future of sales in television with many insights and a very inspiring evening with our cooperation partner - not least for the listeners, graduates and students from FHWien der WKW.

The aim of our business insights is to invite exciting personalities from interesting companies and to find out more about hot topics from different corporate worlds.

On February 28, we welcome company spokesman Philipp Bodzenta from Coca Cola, who will be reporting on how the global corporation has made itself fit for the future by making changes. Info & Registration here >>

© Copyright 2018 FHW GmbH. Imprint