Innovation in Tourism: Guest Lecture with Kristine Berzina, University of Latvia


Kategorie: General

Master students analyse the implementation of innovation management in a multinational and intercultural context

© Michael Luxenberger

What challenges are global enterprises confronted with, when implementing innovation management? How important are cultural aspects?

Together with the Latvian guest lecturer third semester students of the master programme „Leadership in Tourism” discussed these and many more questions. Beside theoretical knowledge about innovation management in general, students also work with tourism best practices und cases.

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