Career models

The practice-based combination of expertise in individual communication disciplines and fundamental knowledge of business administration steers our communication generalists towards the right path for a future leadership position.

Job perspectives and career fields

Graduates from the Bachelor’s degree program in Corporate Communication at FHWien der WKW are sought after in all areas of communication, as well as in agencies, in companies, organizations and institutions. Graduates can be found in the following areas:

  • Internal public relations
  • External public relations
  • Press, media relations, media management
  • Advertisement
  • Promotions
  • Direct marketing
  • Event communication, fairs and event organization
  • Sponsoring
  • Corporate identity
  • Marketing in general (focus on marketing communication)
  • Specialist marketing in publishing
  • Corporate Communications

Qualifications and skills


  • Support and representation of management in one of the above described sectors in all areas of communication
  • Offering executive management and other managers advice and support in all areas of communication
  • Taking charge of specific areas in one of the above described sectors
  • Support for the coordination (content, time, location and form) of the areas of communication (corporate identity, advertising, PR, internal communication etc.)
  • Implementation of integrated communication concepts


  • Support and representation of the head of agency
  • Independent responsibility for individual agency sectors
  • Customer acquisition
  • Independent responsibility and strategic support of customers in specific areas of communication


Communication Management and Marketing & Sales Management Study Programs
Währinger Gürtel 97
Room B634
1180 Vienna

Tel.: +43 (1) 476 77-5744
Fax: + 43 (1) 476 77-5745

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