http://en.fh-wien.ac.at/ RSS Feed FHWien University of Applied Sciences en http://en.fh-wien.ac.at/typo3conf/ext/tt_news/ext_icon.gif http://en.fh-wien.ac.at/ 18 16 RSS Feed FHWien University of Applied Sciences TYPO3 - get.content.right http://blogs.law.harvard.edu/tech/rss Mon, 07 May 2012 16:04:00 +0200 http://en.fh-wien.ac.at/news/detail/erasmus-intensive-program-2012-1147/ Second interactive program on International Negotiation and Multicultural Management Crisis Communication in an International Setting

Part of working effectively in a multicultural environment is the ability to clearly communicate and negotiate internally. Educated key topics were therefore cross cultural knowledge, intercultural communication and conflict management skills, emotional intelligence AND practise. To improve these skills by working in a multicultural group Martin Pittner, Coordinator Marketing & New Media, Public Relations (FHWien) held a preparation lecture on crisis communication and presented a case study on international crisis management. The team was required to write an integrated crisis communication plan, that will be introduced in four countries. The International Case

About four hours time seems to be long to design a crisis communication concept – but the crisis situation was developing during the work process on the concept! The three observers Joke Van Zon (Haarlem, NL), Diana Santistevan (EMN, FR) and Martin Pittner were taking a close look on each participant concerning team behavior, emotional intelligence, communication patterns and much else. The next morning the students had to present their concepts group by group in front of a jury. Besides that students had sessions of group interactions and a detailed debriefing on cultural issues in multicultural team work. „I was really impressed by the crisis communication concepts of the students – if I would be the company affected by the crisis I would definitely hire some of them“, Pittner sums up his impressions and looks forward to the next IP Project in 2013.
Flickr-Alben
IP 2012 - Guest Lecture: http://flic.kr/s/aHsjzENUfH
IP 2012 - Behind the Scenes: http://flic.kr/s/aHsjz7Cirh
IP 2012 - Lecturers: http://bit.ly/IwAd8K]]> General Mon, 07 May 2012 16:04:00 +0200 http://en.fh-wien.ac.at/news/detail/deloitte-research-prize-1036/ On December 13, 2011 Deloitte hosted the now traditional awards ceremonies for the best bachelor’s...

Tanja Enzenhofer: “Risks in the Telecommunications Industry measured in Terms of Beta Factors” (supervisor: Stefan Trappl)

Christine Eßl: “Deductibility of Charitable Donations as per §4a Z3 and §4 EStG 1988“ (supervisor: Prof. Wolfgang Kainz)

Silvia Steininger: “Instruments of Human Resources and Organisational Development in Relation to Job Satisfaction. An Empirical Study of Non-monetary Motivaters at the Sparkasse Waldviertel-Mitte Bank” (supervisor: Prof. Robert Pichler)

Sabine Waltner: “The Historical Development of Input Tax Reduction Laws Concerning the Leasing Abroad of Automobiles in the EU Since Austria’s 1995 Accession” (supervisor: Prof. Wolfgang Kainz)

Cornelia Wolf: “Consolidated Companies’ Accounting Treatment in Consolidated Financial Statements of Special-purpose Companies in Austria in Comparison with Germany“ (supervisor: Prof. Wolfgang Kainz)

After the authors had given outstanding presentations on the big stage – almost all of the class of 2012 were in attendance – the Deloitte expert jury deliberated while students enjoyed a cornucopia of refreshments. The Awards Ceremony Silvia Steininger won first prize and a € 1,500 cash prize for her empirical work. Second place and € 750 was taken by Sabine Waltner, and Tanja Enzenhofer won the third prize of € 500. “Of course, our decision was not an easy one at all,” admitted Deloitte executive Robert Platzer. The time-consuming survey, whose high response rate of 83 % visibly met with the approval of its target companies, as well as the application to business practice through discussions of the results and actions taken in the companies themselves ultimately led to our selection of Ms Steininger’s study, commented the jury.


]]> All news Tue, 10 Jan 2012 09:23:00 +0100 http://en.fh-wien.ac.at/news/detail/new-programm-in-the-us-999/ Robert Pichler, Head of the Department for Financial Management, visited the campus of the... Business School and Professors from several departments who showed great interest in a cooperation. The outcome is quite promising: In July 2012, UTB will organize a Summer Session in “Strategic Management” for our Master & MBA Students. Furthermore, a double-degree agreement was discussed that will offer our prospective Master students to earn an MBA degree from UTB in addition to their MA degree at FHWien. Besides the official program there was also time to meet current outgoing students (Magdalena Greul and Sebastian Pfister) and future FHWien incoming Andres Orduna, who will be in Vienna in the spring term. ]]> General Thu, 17 Nov 2011 13:28:00 +0100 http://en.fh-wien.ac.at/news/detail/ebes-conference-2011-979/ Coordinator Marketing & New Media Martin Pittner presented his Dissertation at the EBES-Conference...
Global emphasis on Business topics
About 260 participants from 129 Institutions from 35 countries listened to 145 pre-selected top-tier papers from distinguished scholars from all over the world. Planned as an intellectual hub for the academic discussion the conference program covered fields of research from Banking & Finance, Education, Management & Human Resources, Monetary Economics / Inflation, Growth & Development to Marketing and many more.

Green Communications
On day three Martin Pittner, Coordinator Marketing & New Media at the Institute for Marketing- & Salesmanagement, presented first results of his study “Strategic Communication in Food Retailing for Green Values Oriented Target Groups“ in the „Marketing“-slot. The paper aims to clarify the question which impact Corporate Social Responsibility (CSR) has on attitudes towards food trading companies and private brands for customers, particularely strategic consumers (LOHAS), and how CSR contributes to the perception and purchase of private brands in the ecological segment. „I really got detailled feedback concerning my survey and was offered publication opportunities, when my study is finished!“, Pittner mentions only one of the pros of the conference attendance.

Wide variety of topics
The range of topics was wide: Aino Mensonen and Jenni Hakola (VTT & University of Jyvaskyla, Finnland) presented e.g. the „Novel Value Perceptions and Business Opportunities through Packaging Customization“, Shalom Levy (Ariel University Center, Israel) pointed out the „Impact of Internet Online Banking Services on Consumers Perceived Offline Bank Loyalty“ and Tomoya Suzuki (Kansai University, Japan) described his „Finite-Time-Horizon Model of Suicide when a Person's Income is at Risk“.

Dr. Henri Bezuidenhout (North-West University, South Africa) stated as overall feedback about the conference: „It’s nice to see that so many international collegues exchange opinions and not just attending a conference inactively.“

More photos:

• Flic.kr
• efzg.unizg.hr

]]> General Tue, 18 Oct 2011 12:55:00 +0200 http://en.fh-wien.ac.at/news/detail/fibaa-confirms-fhwiens-leading-position-in-quality-870/ It is official: FHWien-University of Applied Sciences of WKW is in a leading position regarding... The FIBAA’s quality assurance proves the quality of our programs and supports international recognition of our student’s degrees.

Quality requirements were exceeded
“We are particularly content that some of our accredited degree programs have not only met the quality requirements, but even exceeded them”, says Michael Heritsch, managing director of FHWien.
The undergraduate degree program “Finance, accounting and taxation” exceeded expectations in the areas of “Cooperation with businesses”, “Equality of opportunity”, “Integration of theory and practice”, “Forensics and communicative skills”, “supervision of students”, and many more. As for the undergraduate program of Marketing and Sales, particularly the areas “Positioning on the employment market”, “Transparency of  Admissibility decisions”, “Leadership competencies”, “Professional qualification” have convinced the quality assurance agency.
For further information about FIBAA and our accredited programs, click here.

]]> All news General Fri, 26 Aug 2011 14:32:00 +0200 http://en.fh-wien.ac.at/news/detail/looking-for-property-via-smartphone-trends-offers-and-prospects-829/ Our project deals with the yet unchartered topic “Relevance of Smartphone applications in the...
Methodical comparison of applications Our project analyses the quantity and structure of real estate search applications in German-speaking regions. Using qualitative methodology, it also provides a methodical comparison of applications available in Austria. The main criteria of product comparison are:

• operating system,
• congruence of available information
• and real estate on offer,
• extent of provided information,
• application usability,
• types of real estate on offer.

Result The result of the analysis suggests that usage of Smartphone applications depends on hard facts (i.e. predominance of iPhone operating systems iOS with currently 10 real estate search applications in the German-speaking regions as opposed to 2 applications on the Android Smartphone, extent of geo-coded information about real estate, as well as on soft facts like usability. At the moment, just 10% of all real estate on offer or about 5,500 objects are geo-coded and supported by the in Austria available application Augmented Reality. Hence, only these are shown in this application.

Based on the results of our research, the project covers the structural, technological and user related factors that facilitate or impede dissemination of Smartphone applications for real estate search. Finally, it gives an overview of the market potential of AR-applications for real estate search via Smartphone.

]]> General Thu, 28 Jul 2011 14:28:00 +0200 http://en.fh-wien.ac.at/news/detail/hat-trick-for-fhwien-802/ For the third year running, a Marketing and Sales Management student team wins the Austrian... here.

]]> All news General Mon, 20 Jun 2011 11:24:00 +0200 http://en.fh-wien.ac.at/news/detail/2011-prva-academic-achievement-award-winners-801/ Lightning strikes twice for the FHWien at the 2011 PRVA Academic Achievement Awards!
Dramatic backdrop and top-ranking presenters 


Karlheinz Töchterle, Austrian Federal Minister for Science and Research, Hans Haider, Head of the PRVA Academic Senate, and PRVA President Ingrid Vogl presented the awards at the “Sky Conference“ hosted by Raiffeisen Bank. Not only did participants enjoy a fabulous view of the Vienna skyline, but there was also an element of drama in the air as lightning-studded thunderstorms swept in, making for a truly unforgettable evening.

]]> All news Mon, 20 Jun 2011 11:15:00 +0200 http://en.fh-wien.ac.at/news/detail/good-times-for-communication-766/ The Institute for Communication Management recently had the pleasure and the honor of welcoming two... Consumers are out of control Previously it was up to the marketeers with whom they wanted to get in contact. Today the roles are reversed and consumers decide when they communicate with whom and on which topic. Consumers are in touch with friends and colleagues and the official marketing channels are reduced to one of many. Marketing experts have lost control over what is said and by whom. One-sided communication simply does not work anymore. Marketing needs to focus more than ever on consumers' individual needs and wants. The power has shifted as "everything consumers want to know is only a few clicks away". As consumers decide with whom they want to enter into a relationship, marketing has to adopt a new attitude towards consumers and a new approach to marketing by becoming much better at listening than at dictating. Integrating Public Relations and Marketing Communication The second visitor, Frank Mulhern, Professor and Associate Dean of Research at the Medill School, Northwestern University started out by sharing his insights on customer analytics, market segmentation, positioning  and budgeting with the Master students of Communication Management. Mulhern had a clear message: Always focus on customer profitability! Another highlight was his talk at the Speakers’ Corner of the Austrian Public Relations Association. Mulhern analysed the role of Public Relations and Marketing Communication in a Digital/Social Media World and how the two approaches can be integrated. Public Relations are very experienced in dealing with multiple stakeholder groups in complex, uncontrolled environments, whereas Marketing traditionally focuses mainly on consumers and retailers. On the other hand Marketing can add in-depth-understanding of customers and its experience with metrics to the equation. The great unbundling Mulhern compared the digital revolution to the fundamental changes brought about by television in the 50s. The virtually infinite number of places in social media allows “stories to float freely through the digital world”. This again leads to a shift from push to pull communication, with information flowing bottom-up, shared among consumers. Relationships become crucial as people care mainly about themselves, followed by other people.  Brands and companies are secondary to consumers, said Mulhern. He concluded that branding needs to develop into “social branding” as peer recommendations take over from traditional brand communication. In such an environment, the term integration takes on a new meaning. Integration no longer is a question of coordinating organizational communication but of integrating a brand into the consumer’s world. ]]> All news General Mon, 16 May 2011 09:06:00 +0200 http://en.fh-wien.ac.at/news/detail/erasmus-intensive-programme-2011-762/ Marketing- & Salesmanagement students (MA) attend two weeks visionary programme on International... Public Relations in an International Setting
Part of working effectively in a multicultural environment is the ability to clearly communicate and negotiate internally. To improve these skills by working in a multicultural group Martin Pittner, Coordinator Marketing & New Media, Public Relations (FHWien) held a preparation lecture on Crisis Communication and presented a Case Study on international Crisis Management .  The team was required to write an integrated Crisis Communication plan, that will be introduced in four countries. The focus was on strategy, intercultural relationships, international Crisis Communication, and organization and control. The International Case
The students working together in six multicultural teams had to face a challenging task: as responsible Public Relations Agency they had to  consult a global player in chocolate production located in Austria. „There were found traces of ethyl alcohol in several product packages of a core product. One woman, 19 years old, was brought to hospital with serious stomach ache and chest pain – particular medical results would follow the next days“, announced the Case Study. The product exists for many years on the market. The product is part of a product line. The classic advertising was focused on the product line in 2010.

Three and a half hour time seems to be long to set up a crisis communication concept – but what if the situation is developing while you are working on your concept?! The four observers Jutta Berninghausen (Bremen, GER), Viktor Kulhavy (Masaryk, CZ), Diana Santistevan (EMN, FR) and Martin Pittner were taking a close look on each participant concerning team behavior, emotional intelligence, communication patterns and much else. When Martin Pittner announced „...the harmed woman in hospital was dying!“, a student could not restrain her feedback: „O.k., now half of our Crisis Concept won´t work anymore! Thanks a lot!“ But that’s life in a crisis. The Presentations
The next day the students had to present their concepts group by group in front of a jury. Besides that  students had sessions of group interactions and a detailed Debriefing on cultural issues in multicultural team work. „The students came up with really creative and strong impact crisis concepts“, Pittner sums up his impressions and looks forward to the next IP Project in 2012, that is already submited to the European Union. Results will follow this July.

Dieter Krupitza, Master student reflects: „In the name of all participants from the Austrian master's degree we would like to mention that both the contents of the IP-Class and learning about and collaborating with international colleagues were very interesting. We are also convinced to have gained many valuable insights that we can use in our professional life.“ Further attending Marketing- & Salesmanagement students were: Martyna Gressel, Arni Zechmeister, Mariann Krausz, Martin Wolf, Daniela Derntl, Stefan Rehm and Hans-Jürgen Hemza. Flickr-Album]]> All news General Wed, 11 May 2011 10:13:00 +0200 http://en.fh-wien.ac.at/news/detail/ingrid-wendl-gives-presentation-tips-in-the-institute-for-entrepreneurship-and-management-745/ Students of the 4th semester bilingual program had the opportunity to get presentation feedback... Following the students’ presentations, she asked the students, who felt comfortable and who didn’t feel comfortable holding their presentation.  For the ones who didn’t feel comfortable or felt nervous, she gave the students the following tip:  Don’t see the audience as your enemy, but as your friends.  Before you start to speak, approach your audience on the stage and take a moment to look at them with a welcoming attitude on your face.  You’ll see friends smiling back at you.
Enjoy your audience!

]]> All news General Tue, 19 Apr 2011 11:33:00 +0200 http://en.fh-wien.ac.at/news/detail/harvard-calling-648/ Harvard calling! General Tue, 22 Feb 2011 11:57:00 +0100 http://en.fh-wien.ac.at/news/detail/2010-cfa-austria-prize-first-place-for-alumnus-of-the-institute-of-financial-management-584/ For the third year in a row, CFA Austria presented the best papers on the topic of investment. Both...
Both papers submitted by students of the Institute of Financial Management were shortlisted, with Alexander Skobierski’s winning first prize.

This goes above and beyond the high expectations following last year’s win. This year, two extraordinary diploma theses were submitted to the competition:

• Richard Bachinger, “Predictive Models for the Crude Oil Market”
• Alexander Skobierski, „Did Basel II fail? An Analysis of the Regulatory Reform Efforts”

Both theses were supervised by Donald Baillie: ”I am extremely proud that both papers made it to the shortlist and that Alexander Skobierski’s work managed to win first prize”, said Baillie, who accepted the prize on Skobierski’s behalf. The first prize is EUR 1,000 cash as well as the financing of the entire CFA programme (an additional value of EUR 4,000).
The CFA Institute is a globally recognised association of investment professionals with a total of 90,000 members in 136 associations worldwide. Its members are obligated to adhere to a strict code of ethics and standards. The CFA Programme itself is a globally standardised three-year certification programme to become a Chartered Financial Analyst. The CFA Austria Prize is characterised by practice-oriented academic research. Students who have written their dissertation or thesis on the subject of investment in the broadest sense, and have won over the jury in criteria such as practical relevance, research methodology, innovation, and presentation of the issue, are awarded prizes by the CFA Austria, the 101st local chapter of the international CFA Institute. This prize is especially focussed on supporting an educational goal.
We would like to warmly congratulate both alumni on their success and take pleasure in the fact that Institute of Financial Management alumni are not only recognised beyond the doors of their institute for their qualifications on the labour market, but for their academic work as well. ]]> General Thu, 30 Dec 2010 14:13:00 +0100 http://en.fh-wien.ac.at/news/detail/austrias-best-business-plan-in-2010-written-by-students-at-the-institute-of-management-entrepre/ The long-awaited announcement of the best business plans of the year 2010, culled from 330 entries...
The “Ausg’steckt is (we’re open) – the Austrian Heurige in Sweden” team (Eva-Maria Rögner, Felix Swoboda, and Alexander Todes) garnered first place in the Student Category, winning the well-deserved top prize, which was personally awarded by Beatrix Karl of the Austrian Federal Ministry of Science and Research. The winning business plan’s aim is to transfer, as authentically as possible, the successful business model of the traditional Austrian Heurige (wine tavern) to Sweden, thereby occupying a market niche.

The remaining places on the podium were awarded to the “Energy Land” (UAS Wieselburg) and “DG*premiumsnow” (Vienna Univ. Econ.) projects.

The resounding success of Institute of Management & Entrepreneurship students at this year’s i2b Competition was topped off by the “Eolico” team (Jasna Mulasalihovic, Manfred Schieber, Daniela Tanzer) taking fourth place with a plan for alternative energy generation involving small-scale vertical wind power plants.

The Institute of Management & Entrepreneurship’s entire team would like to warmly congratulate the award-winners. ]]> General Thu, 30 Dec 2010 14:03:00 +0100 http://en.fh-wien.ac.at/news/detail/financial-leadership-project-with-flyniki-585/ The cooperation between the Institute of Financial Management and NIKI Airlines has already borne...
Since our partner NIKI’s establishment in November 2003, both their fleet of Airbus and Embraer aircraft and their list of destinations have been growing steadily. Airberlin acquired a 49.9 percent interest in NIKI Luftfahrt GmbH in 2010, making NIKI and airberlin Europe’s first low-cost-airline alliance. NIKI Luftfahrt GmbH employs 650 people. In 2009 the airline carried some 2.6 million passengers. The joint project involved the research of topical bachelor’s thesis hypotheses on International Financial Reporting Systems (IFRS) and internal control systems (ICS).  Students benefitted from the practical topics and were enthusiastic participants.

Sonja Exner, Head of  Financial Accounting at NIKI Luftfahrt GmbH, raved about the collaboration with students: “It was a lot of fun for me to share my thoughts and ideas with the students and I hope that they have now got some insight into what issues might arise in accounting practice.”

The cooperation, which was coordinated on the Institute of Financial Management’s side by Elisabeth Riener-Micheler, was run in a very satisfactory manner for all participants throughout 2010, already leading to discussions of future cooperation opportunities.]]> General Thu, 30 Dec 2010 14:02:00 +0100