Visiting Research Fellow in Australia II

18.12.2017
12:31

Kategorie: General

Senior researcher Uta Rußmann gained insight into the Social Media Intelligence Center and starts small social media study

Uta Rußmann from the Department of Communication, Marketing & Sales has spent seven weeks at the School of Advertising, Marketing and Public Relations (AMPR) (https://www.qut.edu.au/business/about/events/school-of- advertising-marketing-and-pr) at the Queensland University of Technology (QUT) Business School (https://www.qut.edu.au/) in Brisbane, Australia and it’s almost time to come back home. While visiting the Social Media Intelligence Center at the School of Advertising, Marketing and Public Relations last week, Uta Rußmann learned about different methods of collecting social media data. With just a few clicks, comprehensive data(sets) on interactions on (current) topics can be collected.

In a small social media study, Uta Rußmann and Shane Mathews (AMPR, QUT) are now investigating interactions and networks on the virtual uproar against the drugstore chain BIPA in fall 2017.

© Copyright 2018 FHW GmbH. Imprint