Design Thinking: An opportunity for the tourism and hospitality industry?


Kategorie: General

Travel Industry Club Austria networking talk

left to right: C. Bauer-Krösbacher, B. Neuhofer, B. Hromas, H. Hafner, M. Schobert, H. Gressenbauer, D. Wagner

Keynote M. Schobert, Tourismusdesign, Saint Elmo’s Travel

H. Gressenbauer, D. Wagner

The importance of experience design and the use of different methods such as Design Thinking was discussed by:

Martin Schobert, CEO Tourismusdesign, Saint Elmo’s Travel

Barbara Neuhofer, Academic Coordinator Experience Design, Salzburg University of Applied Sciences

Bibiane Hromas, CEO, “plat’ou – Plattform für Architektur im Tourismus”

Gressenbauer Heinz, CEO Upper Austrian Tourist Board

Claudia Bauer-Krösbacher, Professor Department Business, IMC University of Applied Sciences Krems

Daniela Wagner, Academic Coordinator, University of Applied Sciences for Management & Communication moderated the discussion that was held at Hotel Schani on Thursday 5th October 2017.

In summer 2018 results will be published as part of the FHWien der WKW University of Applied Sciences for Management & Communication publication series by Springer publishing house.

Book Title: Experience Design im Tourismus – eine Branche im Wandel: Gestaltung von Gäste-Erlebnissen, Erlebnismarketing und Erlebnisvertrieb“. 
The publication is edited by „Plattform Tourismusforschung“, a loose association of Austria’s tourism universities and research institutes.

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