Marketing & Sales Management

Evening programme

Degree

Master of Arts in Business (MA)
Qualification for pursuit of a Phd degree

Focus Areas

• Market analysis: methodology, market observation
• Strategic decision-making in consumer goods, industrial goods and service marketing
• Customer relationship management: customer relations analysis, customer life cycles
• Management: leadership, decision-making psychology, financial and innovation management
• Social skills: negotiations, mediation, coaching
• Realworld corporate projects
• Theory-based and empirical research

Career Prospects

• Managerial positions in marketing strategy, market analysis, distribution and CRM departments
• self-employed consultant
• career as external advisor