Marketing & Sales Management

Evening programme

Degree

Master of Arts in Business (MA)
Qualification for pursuit of a Phd degree

Focus Areas

  • Market analysis: methodology, market observation
  • Strategic decision-making in consumer goods, industrial goods and service marketing
  • Customer relationship management: customer relations analysis, customer life cycles
  • Management: leadership, decision-making psychology, financial and innovation management
  • Social skills: negotiations, mediation, coaching
  • Realworld corporate projects
  • Theory-based and empirical research

Career Prospects

  • Managerial positions in marketing strategy, market analysis, distribution and CRM departments
  • self-employed consultant
  • career as external advisor

Contact

Institute for Communication, Marketing &Sales
Währinger Gürtel 97
1180 Vienna

Communication
6th floor / room B634
Phone: + 43 (1) 476 77-5840
Fax: + 43 (1) 476 77-5704
komm@fh-wien.ac.at

Marketing & Sales
6th floor / room B648
Phone: + 43 (1) 476 77-5850
Fax: + 43 (1) 476 77-5704
mars@fh-wien.ac.at

 
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