Marketing & Sales

Daytime and evening programmes

Degree

Bachelor of Arts in Business (BA)
Qualification for pursuit of a master’s degree

Focus Areas

• Economic and legal fundamentals
• Marketing management: product marketing, pricing, brands, advertising, public relations, event management
• Sales management: sales, sales techniques, psychology, key account management
• Fields of specialisation: electronic and mobile marketing; marketing and sales control
• Business English
• Social skills
• Realworld projects, professional placement

Carreer Prospects

• Operative positions in marketing & sales
• Careers in marketing and sales divisions of SMEs and large corporations or as a self-employed consultant