Marketing & Sales

Daytime and evening programmes

Degree

Bachelor of Arts in Business (BA)
Qualification for pursuit of a master degree

Focus Areas

  • Economic and legal fundamentals
  • Marketing management: product marketing, pricing, brands, advertising, public relations, event management
  • Sales management: sales, sales techniques, psychology, key account management
  • Fields of specialisation: electronic and mobile marketing; marketing and sales control
  • Business English
  • Social skills
  • Realworld projects, professional placement

Carreer Prospects

  • Operative positions in marketing & sales
  • Careers in marketing and sales divisions of SMEs and large corporations or as a self-employed consultant

Contact

Institute for Communication, Marketing &Sales
Währinger Gürtel 97
1180 Vienna

Communication
6th floor / room B634
Phone: + 43 (1) 476 77-5840
Fax: + 43 (1) 476 77-5704
komm@fh-wien.ac.at

Marketing & Sales
6th floor / room B648
Phone: + 43 (1) 476 77-5850
Fax: + 43 (1) 476 77-5704
mars@fh-wien.ac.at

 
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